Is your business online? In this post we will explain why online advertising is a very effective tool!
Online advertising is a very effective tool of communication that is used to promote the ideas of a producer to a large number of people. This type of advertising gives a ideal exposure to the brand by focusing on every feature of the product or service.
There are several advantages to online advertising, such as:
- Wide reach: Placing an advertisement online can reach a large number of people no matter where they reside.
- Communicative: This form of an advertisement is really very communicative, as it helps in a two way communication. Producer and consumer can talk to each other through online advertisements.
- Attractive: Online ads are extremely attractive, as these ads attract users at a glance. Visiting a website a person comes across an appealing ad having a desire to click the ad.
Reason #1: You Save More Money
The life of any business is money. Without this, it will not run. This is why business owners are skeptical when it comes to their expenses.
With yellow page advertising, you pay a huge amount. In fact, for every inch of space in the yellow pages, there is a corresponding price. Imagine how much it would cost you if you had a full page ad? In New York, Manhattan, each inch of space costs $2,500 while a whole page ad costs $92,000!
With online marketing, you just have to pay for your monthly website, your website design and marketing, which could be less than $100/month to keep your business’ online advertising up and going.
Reason #2: You Have More Space For Content
Space does count when it comes to advertising. If you want your customers to know more about your business, limited space won’t work. In online marketing, you have all the space you need to advertise and promote what you have. In yellow page advertising, you only have a very limited amount of space to work with.
Reason #3: More People Hear About You
Have you ever noticed that when you are surfing the internet, you always come across a lot of things and then you suddenly became interested in them? That’s what online marketing can do for your business. If you know how to optimize your site, then more people will know about you. Can you do this with yellow page advertising?
Reason #4: You Can Use Videos with Online Marketing
Advertising on television is very expensive right? With online marketing, you get to promote your products or services at a very affordable price and even show your business’ benefits and features through online video. This is more visible and reliable than yellow page advertising which is plain words and photos, right?
Reason #5: You Establish a Relationship with Your Customers
How can you establish a relationship through a yellow page advertisement? With online marketing, you have the chance to develop relationships by sending email tips or online newsletters to visitors who keep coming back to your site. You can also get better business ideas by allowing them to leave comments.
Reason #6: You Can Promote Your Business All Over The World
Can yellow page advertising reach the whole world? Certainly not. With online marketing, the World Wide Web will do the work for you. Your products and services will be known throughout the nations with just a click.